A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client’s .
Policies and procedures for the distribution of information to employees, media, government and other key publics.
Identifying problems, issues and trends relevant to an organization and then developing and executing a program to deal with them. Included is the study of public policy matters of concern to an organization.
Identifying key publics and establishing strategies for building and maintaining mutually beneficial relationships with those publics. designing communications campaigns, writing News releases and other content for news and feature articles, working with the press , arranging interviews for company spokespeople, preparing clients for press conferees media interviews, and speeches, writing website and social media content,
Reputation or Image Management
Planning and implementing of policies, procedures and strategies that demonstrate an organization’s commitment to public and social responsibility, ethical behavior, corporate identity and reputation with key publics.
Involves helping an organization recognize areas of potential danger and recommending needed changes before potential dangers develop into crises.
Helping Clients develop sound policies that are in the best interests of the public as well as the organization. Integrates an understanding of the concerns and attitudes of key publics into the organization’s managerial decision-making process.